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Multimedia Design Portfolio - 24 Months

The Multimedia Design Portfolio course is a survey of communication design disciplines, featuring media and content that uses a combination of different forms including text, audio, still images, animation, video, and interactivity content forms. Students experience a broad range of design disciplines, tools and a comprehensive array of methodologies, skills and competencies for multimedia problem-solving.

In this programme, students will learn:

  • Drawing and illustration
  • Conceptual creative thinking skills
  • Principles and elements of design
  • Typography
  • Idea generation
  • Creative communication
  • Art direction
  • Principles of marketing
  • Strategic Thinking
  • Advertising
  • Copywriting
  • Design software skills
  • Brand identity design
  • Package design
  • Advertising Design
  • Digital photography
  • 3D modeling and animation
  • Motion graphics
  • Web design and development

At the end of this course, you will:

  • Demonstrate conceptual creative thinking skills.
  • Understand the principles of marketing and advertising and how they relate to advertising design.
  • Demonstrate knowledge of the creative process and how it impacts on effective ways of coming up with ideas.
  • Be able to create engaging visuals and styles for brands and advertising design.
  • Formulate visuals and layouts that evoke emotion and response for specific audiences or market segments.
  • Demonstrate advertising copywriting and art direction skills.
  • Demonstrate competence in the design of adverts for print and outdoor media.
  • Produce a publication to demonstrate clear understanding of the subject.
  • Design a visually appealing and functional packaging for a given product.
  • Identify elements of a good website.
  • Produce a website that is functional and usable.

This course prepares students for a comprehensive range of communication design careers which include the following:

  • Advertising designer
  • Graphic designer
  • Digital photographer
  • Web designer,
  • 3D modellor,
  • Animator,
  • Film maker
  • Motion graphics artist.

Learning and Assessment
You will learn through a wide variety of teaching and learning methods including practical workshops, lectures, collaborative work, peer group critiques and internship. Your assessment is a submission of portfolio that proves proficiency in the design of ads for print and outdoor. The Multimedia Designer’s final portfolio must prove evidence of creative thinking ability and proficient execution. The works in the portfolio should show a range of creative solutions, audiences, and types of media.

Equipment Required

All the students must have a Windows laptop or an Apple Macintosh Airport-equipped notebook computer with DVD-R.

Software Required

Computers must be loaded with the following programmes:

  • Adobe Creative Cloud. Particular Adobe programmes required include Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro and After Effects.
  • Autodesk Maya

 
Entry Requirements:

  • Must be 18 years old, at least.
  • Should have successfully completed Senior High School, at least.
  • Should have basic IT skills or must be computer literate.
  • Must have a solid grasp of the English language.
  • Must be of sound mind.


Tuition Fee:
GHS16,000 for Ghanaian students to be paid in six installments. USD9,600 for non-Ghanaian students to be paid in 5 installments


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