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News:  We introduce to you a sister institution the School for the Creative Arts, Ghana. Visit sca.edu.gh for similar programs.


Creative Advertising Portfolio Program 12 Months Standard 6 Months Fast-Track
You pay special attention when you see ads or hear them played. You rather click on ads than block them. You like to discuss advertising with friends. You critique ads. You try to create ads for your favourite brands. If this is you then the Creative Advertising Portfolio Program is your thing.

In increasingly competitive global markets, advertisers need highly creative advertising professionals who are able to develop creative solutions that resonate with 21st century consumers. The Creative Advertising Portfolio Program develops the skills of a 21st century Advertising Creative.

The program develops problem-solving, critical, strategic and conceptual creative thinking skills as well as the media and brand management competencies required in creative advertising production. The focus of this program is your development as a professional Advertising Creative who is capable of developing innovative creative solutions that create value for brands.

Program Modules – What You Will Learn

Year 1 (Theoretical)
  • Advertising
  • Marketing
  • Market Research
  • Consumer Behaviour
  • Marketing Communications and Trends
  • Integrated Marketing Communication
  • Branding and Strategic Brand Management
  • Media Planning and Management
  • Digital Media
  • Visual Communication Fundamentals
  • Creative Communication
Year 2 (Practical)
  • Copywriting
  • Art Direction
  • Advertising Production
  • Digital Photography
  • Graphic Design
  • Print Production
  • Radio Commercial Production
  • TV Commercial Production
  • Motion Graphics Design
This program is taught by advertising and design agency CEOs and Creatives who work on international brands. They will expose you to workplace practices and real industry projects to give you the opportunity to experience industry while in school. You will be involved mainly with production of ads for a variety of media. Your final major project will cover all the modules taught in year two.

Career Prospects
  • Art Director / Creative Director
  • Copywriter
  • Account Manager
  • Advertising Manager
  • Advertising Designer
  • Advertising Communications Manager
  • Strategic Planner
  • Concept Writer
  • Media Designer
  • Graphic Designer
  • Digital Photographer
  • Motion Graphics Designer

You can also read about:
CREATIVE ADVERTISING
PORTFOLIO PROGRAM
MULTIMEDIA DESIGN
PORTFOLIO PROGRAM
GRAPHIC DESIGN
PORTFOLIO PROGRAM
GRAPHIC AND WEB DESIGN
PORTFOLIO PROGRAM
DIGITAL PHOTOGRAPHY
PORTFOLIO PROGRAM
DIGITAL PHOTOGRAPHY
AND GRAPHIC DESIGN
PORTFOLIO PROGRAM
ADVERTISING ART DIRECTION
PORTFOLIO PROGRAM
ADVERTISING COPYWRITING
PORTFOLIO PROGRAM
3D ANIMATION
PORTFOLIO PROGRAM
3D ANIMATION AND
MOTION GRAPHIC DESIGN
PORTFOLIO PROGRAM
3D ANIMATION
AND GRAPHIC DESIGN
PORTFOLIO PROGRAM
FASHION DESIGN
PORTFOLIO PROGRAM
CORPORATE TRAINING PROGRAM
FOR ADVERTISING
AND DESIGN AGENCIES