Creative Advertising Portfolio Program | 12 Months Standard | 6 Months Fast-Track |
In increasingly competitive global markets, advertisers need highly creative advertising professionals who are able to develop creative solutions that resonate with 21st century consumers. The Creative Advertising Portfolio Program develops the skills of a 21st century Advertising Creative.
The program develops problem-solving, critical, strategic and conceptual creative thinking skills as well as the media and brand management competencies required in creative advertising production. The focus of this program is your development as a professional Advertising Creative who is capable of developing innovative creative solutions that create value for brands.
Program Modules – What You Will Learn
Year 1 (Theoretical)
- Advertising
- Marketing
- Market Research
- Consumer Behaviour
- Marketing Communications and Trends
- Integrated Marketing Communication
- Branding and Strategic Brand Management
- Media Planning and Management
- Digital Media
- Visual Communication Fundamentals
- Creative Communication
- Copywriting
- Art Direction
- Advertising Production
- Digital Photography
- Graphic Design
- Print Production
- Radio Commercial Production
- TV Commercial Production
- Motion Graphics Design
Career Prospects
- Art Director / Creative Director
- Copywriter
- Account Manager
- Advertising Manager
- Advertising Designer
- Advertising Communications Manager
- Strategic Planner
- Concept Writer
- Media Designer
- Graphic Designer
- Digital Photographer
- Motion Graphics Designer
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