Digital Photography and Graphic Design are two of the most influential and powerful forms of visual communication and if you are looking to develop a career that lets you go places and have fun, then this program is definitely the obvious choice. 

On this program, you will develop artistic and technical skills in both fields. You will learn how to improve your technique and grow your understanding of aesthetics and conceptual creative thinking.  

The main objective of this programme is to equip you with the relevant photography and graphic design skills that will enable you to succeed in industry.

What You Will Learn In The Digital Photography Concentration:

1. What is Photography?

2. History/ Emergence of Photography

3. Digital vrs Analogue

4. Genres of Photography

5. Digital SLR Camera Operation

6. Composition

7. Characteristics of light

8. Studio Lighting

9. Location Lighting

10. Editorial Photography 

11. Fashion Photography 

12. Advertising Photography (Food & Product)

13. Portrait Photography

14. Wedding Photography

15. Photo- Editing - Adobe Photoshop

16. Publication Options – Analogue vrs Digital

17. The Business of Photography

What You Will Learn In The Graphic Design Concentration:

1. Visual Communication Fundamentals (10 Units)

• Introduction Creative Communication

• Idea Generation

• Conceptual Creative Thinking – Creative Concept Origination

• Conceptual Creative Thinking – Developing Creative Concepts

• Conceptual Creative Thinking – Visual Language

• Design Principles – Gestalt and Graphic Design

• Principles of Composition

• Principles of Graphic Design

• Fundamentals of Typography

• Creative Communication (Advanced)

2. Graphic Design Software Skills (Adobe Photoshop, Illustrator and InDesign)

3. Brand Identity Design

4. Packaging Design

5. Publication Design

The program is led by professional and experienced Ghanaian and South African Creatives who will expose you to real industry projects, thereby allowing you to experience industry while in school.

Assessment is based on submission of a Photography and Graphic Design portfolio that demonstrate proficiency from a professional’s perspective.

Career Prospects

• Digital Photographer

• Publication Designer

• Brand Identity Designer

• Packaging Designer