Duration: 12 Months Standard & 9 months Fast-Track
You pay attention when you see ads or hear them played. You rather click on ads than block them. You like to discuss advertising with friends. You critique ads. You try to create ads for your favourite brands. If this is you then AisAD’s Advertising Production portfolio programme is your thing.
In increasingly competitive global markets, advertisers need highly advertising creatives who are able to provide solutions that resonate with the 21st century customers. This Advertising Production portfolio programme develops the skills of a 21st century advertising creative.
You will begin by developing a foundation in advertising, marketing and media management. You will progress to develop your strategic, conceptual, copywriting and creative problem-solving skills. Once you develop these foundational skills you will then delve into the core advertising communication design and production subjects of the programme. Develop the essential skills to produce ads for print and electronic media.
What you will learn
Theoretical
- Marketing vs advertising
- Consumer behaviour
- Consumer decision making process
- Principles of marketing
- Introduction to marketing communications
- Integrated marketing communications
- Media planning and management
- Visual communication fundamentals
- Digital media
- The advertising process
- Advertising communication strategy
- Media strategy in advertising
- Advertising techniques
- Media account planning and management
- Print advertising
- Outdoor advertising
- Broadcast advertising
- Digital media advertising
Creative
- Copywriting
- Art direction
- Graphic design for print media
- Graphic design for web
- Radio ad production
- TV ad production
- Motion graphics design with After Effects
- Advertising campaigns
Seminars
- Local industry insights and trends within the global advertising landscape.
- Social media advertising
Course Requirements
Participants must ensure they have the necessary hardware and software.
Hardware Requirements
- MacBook Pro or i7 PC/laptop with a minimum of 16GB RAM
- Headset for communication with instructors
- Notepad, pens, and pencils for note-taking
Software Requirements
- Microsoft Office – Word
- Adobe CC Photoshop
- Adobe CC Illustrator
- Adobe CC InDesign
- Adobe CC After Effects
Entry Requirements
Basic computer and internet competencies. You should have successfully completed senior high school, at least.
How will the programme be delivered?
This programme is delivered 100% live online.
How you will learn
You will learn through live practical workshops and self-directed projects.
Where you will learn
The programme is delivered live online via Google Meet or Zoom. You can take part in classes from anywhere in the world.
How you will be assessed
To successfully complete this programme, you will be required to submit a portfolio of creative works that demonstrate professionalism and excellence from assessor’s perspective.
Tuition Fee
GHC15,000
for Ghanaian students &
USD4,000
for international students.
Tuition Fee Payment Plan: 4 instalments for Ghanaian students and 3 instalments for international students. Note: You get 20% discount on tuition fee if you can pay the full tuition fee amount.
Career Opportunities
- Art Director
- Copywriter
- Advertising designer
- Graphic designer
- Motion graphics designer
Complete the form to apply for this programme.
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